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HYPE CYCLE

VSCO is one of my favorite photography editing sites that I love to use because of its many unique filters. Based on my research I think VSCO fits in the “peak of inflated expectations” because the site is continuously growing, and they are willing to add new features to make their app better and attractive. One feature that they are adding is something called “Montage”. This feature allows users that become paying members to be able to edit photos and videos together on one canvas. They can either choose to make it in portrait, square aspect ratio or landscape mode. Users can select their photos and videos from their camera to add it to whatever scene they choose. Since you’re able to share your content to Instagram, Twitter, Facebook and other platforms that will also attract more users to want to use the app more. I don’t think VSCO will lose their peak anytime soon if they continue to offer new and exciting features to their app.